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Bust for The Stars
By
Jerry Donaldson
Sometimes
a little extra padding can make all the difference in the business
world. Michelle Kiowiski Designer of Wonder
Breast Products, certainly known this more than anyone - she
started the breast prosthetics business 10 years ago, hoping to
restore the women's confidant after breast cancer surgery. Women,
whom have undergone mastectomy and lumpectomy, are in desperate
help to restore their images. Many women have chosen breast augmentation
procedure, finding more operations and damages done to their bodies.
Thanks
to Kiowiski's innovative
designs, women can now breathe a sigh of relief. Gone are the
days of painful underwires, uncomfortable foam and rubber pads,
and leaky water-filled inserts. With Kiowiski's Wonderful
Breast breast enhancer, women (and some men) can finally achieve
that natural lift without that expensive trip to the surgeon.
The
gels, made out of silicone enclosed by polyurethane film, can be
inserted into bras to create the illusion and feel of a fuller bust.
According to Kiowiski, the inserts jiggle so much like real breast
tissue, that even if they were felt through clothing, one would
not be able to detect the deception.
Kiowiski
had never imagined going into the breast enhancement business until,
back in 1989, when her ex-husband brought home some gel samples
from a job-related project. While examining the silicone gels, Kiowiski
made an unexpected discovery, silicone feels like breast tissue,'"
she says.
Upon
that revelation, a business was born. Without money or business
experience, Kiowiski launched her company in 1992 in a tiny warehouse.
Two years later she began to market her products America and Europe.
However, instance success was not sought, interest in the silicone
enhancers was modest at best.
Undaunted,
Kiowiski shifted focus to the United States market and sold her
breast enhancement products through mail order catalog. Soon the
fashion industry took notice and the silicone insert became a favorite
accessory to give models and actresses a boost. According to reliable
sources in Hollywood, Sandra Bullock wore the Wonderful
Breast enhancers in her film, Miss Congeniality (2000), during
the scene of Miss United States pageant, Kiowiski says.
Kiowiski's
Wonderful Breast product
soon gained attention to an international distribution and technology
development company, Dynamic Bridge Inc. And Kiowski stroke rich
by selling her company, patents, and all different rights to Dynamic
Bridge for a handsome amount of money.
But
not everyone is benefiting from the gel technology. Kiowiski's success
is also a plastic surgeon's loss. More and more women are looking
toward Wonderful Breast's products as a safe and natural alternative
to going under the knife. "We get a lot of email from women
saying because of our products," she said, "they will
not consider surgery anymore."
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